There are a lot of misconceptions that abound regarding Artificial Intelligence (AI), such as a synthetic or fabricated consciousness developed by humans for use in space exploration and robotic automation.
However, these are mostly generated by story plots from sci-fi books or movies which gave it a sinister reputation.
But in reality, AI is basically a system that helps perform tasks that usually require human intelligence such as diagnosing diseases, solving problems, and recognizing emotions.
Today, AI has a promising role in digital marketing and any SEO consultant Sydney would not give it a second thought about the concept of using the technology to benefit the marketing industry.
In marketing, AI has the capability to help improve the customer journey and even enhance the return on investment of marketing campaigns by streamlining the processes.
Basically, this involves the use of machine learning, big data analytics, and several other processes to help gain insights regarding the target audience and market. These insights help create more effective customer touch points and create an opportunity for SEO services Sydney to provide better digital marketing strategies that deliver better campaign results.
AI in digital marketing
Another area that AI has shown much promise is in automating processes that were once wholly dependent on humans. Digital marketing has a lot to benefit from it, since it has already seen its capabilities in content generation, pay per click (PPC) ads, and web design.
This has become one of the major selling points of any SEO consultant … Read More